How to build a viable tourism industry while preserving the Island's unique environment and culture.
That challenge is the topic for the Positive Action's group's latest public meeting tonight (Monday).
The speaker is PhD student Brendan Canavan, who's investigating the impact of tourism in contrasting island communities in northern Europe.
Mr Canavan, based at Nottingham University, has carried out detailed research on tourism in Lewis and Harris in the Scottish Hebrides, Belle Ile in Brittany and the Isle of Man.
He's looked at how the industry can have a positive effect on island economies but has the potential to threaten their unique culture and natural landscapes.
Mr Canavan will speak on sustainable island tourism at tonight's PAG meeting at the Manx Legion in Market Hill, Douglas from 7.30pm.
Horse tram business case is a 'work in progress' admits DoI minister
Manx Care to be briefed on headaches facing southern GP surgery
Man admits stealing more than £50,000 worth of devices from Manx Telecom
Bus Vannin investigating after claims woman and baby fell on bus