The growing demand for TT coverage around the world should bring more visitors to the Island, whether bikers or not.
Latest audience figures show a huge increase in the TV audience for North's One's programmes on ITV4 - which put on an extra one million viewers from last year.
The statistics also show year-on-year growth for other forms of media, including radio, print, online and social media.
A TT app launched just before the start of TT proved a big hit: it was downloaded 73,000 times with a total of 1.4 million active sessions.
But does this expansion of the TT brand off-Island add to the Manx economy?
Member for motorsport at the Department of Economic Development Laurence Skelly MHK:
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