Isle of Man Tourism is targeting TT visitors, trying to encourage them to also come at different times of the year, and bring friends and family.
It also says according to its research the Island is currently seen as a short break and outdoor pursuits destination in the main.
Speaking live on Mandate on Manx Radio today, Head of Tourism Angela Byrne said that needed to be tapped into:
Isle of Man reviewing self-testing cervical screening kits
Update will be provided by the next administration
Former treasury minister warns against 'emotional' triple lock decision
Eddie Teare believes there's been a lack of willingness to look at the system
Deadline for submitting Income Tax returns looming
£100 penalty if you miss September deadline
Michael Commissioners' fun day to raise money for victims of Nepal floods
The local authority says funds from a raffle and bake sale will go to Pahar Trust