The Chief Minister has backed the use of awareness campaigns about binge drinking.
Professor Martin Plant from the University of West England questioned their effectiveness while he was in the Island to address a Government seminar last week.
Tony Brown agrees campaigns alone probably don't work but says they're an important part of the Government's strategy for tackling the problem (audio file attached):
'If you're going to enjoy the beach, take responsibility for your mess'
Reports of high levels of litter left on Island's shoreline this week
Tributes paid to mum who campaigned for mental health awareness
Charity 'heartbroken' after death of Caroline Kelly who lost her 13-year-old daughter to suicide
Paddleboarders rescued after being carried offshore
Port Erin RNLI respond to call on Thursday afternoon as pair cling to rock and fishing buoy
Firefighters save seagull stuck on M&S building
This is not just any fire and rescue service...