SBOBET and West Ham deal to end

A premiership football club and a Manx-based egaming firm are to part company amicably as a sponsorship deal comes to an end.

SBOBET, which falls under the Celton Manx brand, has been on the shirts of West Ham United since December 2008.

Celton Manx, based in Douglas, says the deal has come to its natural end and it’ll now look for opportunities with other sides.

Bill Mummery, the company’s executive director, says football is the gold standard when it comes to marketing around the world: