Party leaders face the 'chatter' test

As the United Kingdom general election campaign moves into its final week, an Isle of Man software specialist is using its latest product to measure support for the three party leaders.

Douglas-based Intelligence Ltd developed the computer programme for business clients, to help them assess the impact of advertising and PR, by scanning the internet.

It's now being used to review sentiment towards the three big political parties, through a mathematical analysis of what it calls online 'chatter'.

The same product will soon by used to monitor views of the Isle of Man and Channel Islands over the internet.

Chief executive officer of Intelligence Ltd Steve Woodford says it's a very different kind of election polling: