Finding and exploiting new openings for tourism in the Isle of Man.
That's the target set by Angela Crebbin who's been appointed communications manager at the Department of Tourism and Leisure.
Angela, a member of the Chartered Insitute of Marketing, joins the DTL from Manx Telecom where she led the marketing team for 17 years.
She fills a post which has been vacant for some time and aims to beef-up PR efforts to promote the Island, especially via the internet.
Manx Care says it is 'doing a lot of work' to tackle concerns raised by doctors
But British Medical Association brands latest survey results a 'damning indictment'
New elective surgical unit will be 'nice controlled environment'
Ward 7 opens its doors this week
Manx dancer, teacher and festival organiser 'in awe' at RBV win
Juan Garrett named as the Reih Bleeaney Vanannan for 2026
MNFU calls for ability to trade with UK to be made a priority
It comes after recent changes to the UK's BSE status have caused 'huge problems' for Manx farmers