The Isle of Man's tourism industry is being taken to new places.
Interested parties from the private and public sectors are joining together to form a steering group which will influence future policy.
The idea is that areas such as accommodation, events and travel will then have their own discussion forums, reporting back to the main group, so that as many people as possible have a say on the decisions that are made.
John Allen from the Manx Hospitality Partnership hopes it will be much more than just a talking shop:
Meningitis B vaccination scheme to be rolled out on-Island
Balthane Roundabout plans on hold until 2027/28 as costs rise
Port St Mary lifeboat launched to rescue stricken fishing vessel
Enquiries ongoing after 'shotgun-like sound' heard near Police Headquarters