Island-based online gaming firm Celton Manx has signed a deal to become the official Asian betting partner for five Premier League football clubs.
The firm's online sports book brand SBOBET will be exposed to a potential audience of almost five billion, on digital hoardings around the pitches of Hull City, Norwich City, Southampton, Swansea City and West Ham United.
Celton Manx chief executive Bill Mummery says the multi million pound deal will generate more than 1000 minutes of global advertising during the season.
Mr Mummery says the brand will be on TV screens when betting is at is peak:
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