Collaboration key to tourism boost

Sector learns from Blackpool

Collaborative tourism initiatives to promote the Manx offering is key to growth in the industry, according to a head of marketing for a number of Blackpool attractions.

'Discover your Island' was the theme for the latest Manx Hospitality Day - hosted by the Isle of Man Chamber of Commerce recently.

Speakers voiced suggested marketing could be improved by making greater use of social media - with organisations working together to strengthen their messages.

Lisa Pearson says online outlets can to continued positive growth in the area.  

She explains how knowledge of marketing Blackpool is transferable to here: