Bid to raise awareness of 'greenwashing' threat

Financial Services Authority raising awareness of deceptive marketing techniques

The growing threat of greenwashing is the subject of new guidance notes published by the Financial Services Authority.

Greenwashing is when a company or product falsely promotes itself as environmentally friendly by means of deceptive marketing or advertising designed to appeal to a consumer's wish to make sustainable investment choices.

The FSA seeks to raise awareness within the Island's regulated sector of consumer protection risks related to the practice.

Adam Creamore is Sustainable Finance and ESG Advisor with the Financial Services Authority:

You can find the FSA's guidance notes HERE.